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CAIN

CAIN is a nonprofit food bank subsidizing groceries to the Northside neighborhood of Cincinnati, OH. 

The Northside community is one of the many food deserts within Southern Ohio.

 

CAIN is a nonprofit food bank subsidizing groceries to the Northside neighborhood of Cincinnati, OH. 

The Northside community is one of the many food deserts within Southern Ohio.

 

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Challenges: Identify opportunities for innovation using empathy and user-centered mapping methods to identify systematic changes for improvement within CAIN


 

Timeline

Research: By visiting, interviewing and personally volunteering as shopping assistants, our team gained insights into CAIN’s community and systems in how they serve their neighbors.


 

Mapping: Our research helped us produce a variety of mapping tools to assist us in identifying opportunities for strategic improvements.

We built a timeline, actors and brand archetype map, as well as three personas with their accompanying user journeys for the staff member, volunteer and guest.


 

Insights: We learned CAIN needed a simple and adaptable graphic tool for their yearly printing of brochures and annual reports.

As a nonprofit, their budget for printing is limited, requiring either yearly donations or grants for production.

Their previous annual report was text heavy, leaving out the opportunity to reach their main audience, the guest. Due to a low literacy rate within the community, CAIN needed help building their image based communication.

User Persona & Journey Map


 

Prototype: Our team concluded on developing a variety of postcards to reach donors, volunteers, and guest.

This choice is an easy and economical option enabling CAIN to touch a range of locals, especially their guest.

I was tasked with developing a postcard option for CAIN’s donors. I wanted to simply highlight CAIN’s mission and the impressive number of people they help each year through a colorful, eye-catching mailer.


 

Exhibition: Additionally, we opted to present our work through an interactive and tactile display.

The team chose to go with my idea of re-creating the shopping experience by placing our research, maps and final prototypes onto shelves filled with grocery items one would find at CAIN.